Privacy Policy

Privacy Policy of Delight Trace

Delight Trace is responsible for protecting your personal data and strictly complies with applicable laws. We are committed to appropriately managing, protecting, and processing your personal data in accordance with the Personal Data Protection Policy of Delight Trace (“this Policy”). This Policy applies to all personal data collected through our online store (“this Website”).

Please read this Policy carefully, as it explains how we collect, use, process, or disclose your personal data. We may also collect and process your personal data in accordance with any exceptions permitted under applicable laws, which may not be expressly listed in this Policy. We believe that this Policy will help you make an informed decision on whether to provide us with your personal data.


Definitions

For the purpose of understanding the Personal Data Protection Policy of Delight Trace, the following terms shall have the meanings set out below:

  • “Applicable Laws” refers to the Personal Data (Privacy) Ordinance of Hong Kong (Cap. 486) and its subsidiary legislations and regulations (as amended from time to time).

  • “Personal Data” refers to any data, whether true or not, that (a) relates directly or indirectly to an individual who can be identified from that data alone, or from that data together with other data in our possession or reasonably accessible by us (including data in our records, which may be updated from time to time); or (b) is defined as “personal data” under applicable laws.

  • “Website” refers to the website of Delight Trace at https://delighttrace.com/en/home/, our social media pages, online store, and any other websites or applications owned or operated by us from time to time.

  • “Services” refers to any services provided by Delight Trace (whether through physical or online channels, or through any other media known now or in the future).

  • “Social Media” refers to Delight Trace’s pages and accounts on third-party platforms such as Instagram, Facebook, Twitter, Pinterest, and YouTube.

  • “Delight Trace” includes any subsidiaries, groups, partnerships, or other entities.

Collection of Personal Data

During the course of our business relationship, we may collect personal data from you. Such personal data may include:

  • your name, contact details, mailing and delivery address, email address, date of birth, network and device data, shopping or browsing behavior, facial images, voice recordings (e.g., customer service calls), and any other personal information you provide to us via forms, communications, or other interactions.

We will inform you when providing certain personal data is mandatory. Please note that if you do not provide such mandatory personal data, we may be unable to provide our services. We may also request non-mandatory personal data, which you may provide voluntarily; such data helps us better understand our Website and users in order to improve our products and/or services.

If you submit personal data of a third party to us, you represent that you have obtained that third party’s consent to provide their personal data for the relevant purposes.

We may update this Policy to reflect industry developments and/or changes in legal or regulatory requirements. You agree to be bound by the terms of this Policy as updated from time to time. We will endeavor to notify you of any material changes via email or notices on our Website.


How We Collect Your Personal Data

We collect personal data when you:

  • fill in billing details on our Website;

  • use any of our related services, such as subscribing to newsletters or product notifications;

  • conduct transactions on our Website;

  • activate or use any payment-related features provided by us or third-party providers;

  • register for partnership programs, influencer programs, or any events organized by Delight Trace;

  • browse our products and services or otherwise interact with us;

  • accept cookies on your device;

  • interact with our customer service team or representatives (via online chat, web forms, email, telephone, video calls, letters, or face-to-face meetings);

  • engage with us on social media (e.g., liking, commenting, or sending private messages);

  • interact with us during live broadcasts (e.g., liking or commenting on videos);

  • participate in promotions, contests, sweepstakes, campaigns, or surveys;

  • are referred by business partners or third parties for joint promotions or prize redemptions;

  • or otherwise voluntarily provide us with your personal data.

We may also receive your personal data from third-party analytics or service providers, who collect and process such data under their own privacy policies.

Our third-party payment providers may directly collect, process, and store your credit card details under their own terms and privacy policies. We may collect your bank account details for refund purposes.

We may also collect your personal data without your consent where permitted by applicable laws.

How We Use Your Personal Data

We may use and disclose your personal data for the following necessary purposes (“Specified Purposes”):

  • register and maintain your account, verify your identity or age;

  • process product/service orders and payments;

  • deliver purchased products/services (including courier contact for delivery instructions);

  • verify and execute payment transactions (credit card, bank transfer, remittance, e-wallet, etc.);

  • process returns/refunds under our Terms & Conditions;

  • respond to your inquiries, feedback, and complaints;

  • provide services you subscribe to (e.g., saved cart items, wish lists, product alerts);

  • communicate with you regarding (i) inquiries, (ii) significant changes to Terms & Conditions, this Policy, or other terms, (iii) important notices;

  • personalize and improve your customer experience on our Website;

  • monitor compliance with our Terms & Conditions and resolve disputes;

  • comply with internal risk controls, banking/financial service requirements, and applicable laws;

  • optimize and improve our Website (debugging, statistical analysis, etc.).

We may also use your data for additional purposes (“Additional Purposes”), including:

  • sending marketing communications (with your consent);

  • promotions, events, contests, loyalty or points programs;

  • targeted advertising on our Website or third-party platforms;

  • inviting you to customer events;

  • conducting market/customer research;

  • improving customer service and training staff;

  • managing our administrative and business operations.

Note: We will not send you promotional materials without your consent. You may withdraw consent (see Section 6).


Disclosure of Personal Data

We may disclose your personal data to:

  • Delight Trace subsidiaries and staff;

  • third-party vendors, sellers, and logistics providers (to deliver your orders);

  • payment processors and financial service providers;

  • business partners (for promotions, loyalty programs, events, etc.);

  • professional advisors (legal, financial, consulting);

  • IT, cloud storage, marketing, telecommunications, and security service providers;

  • other persons authorized by you.

We will limit disclosure to the minimum necessary for fulfilling the relevant purposes.

We may also disclose personal data outside Delight Trace if reasonably necessary to:

  • comply with laws, regulations, or legal processes;

  • enforce our Terms & Conditions and investigate potential violations;

  • detect, prevent, or address fraud, illegal activities, security, or technical issues;

  • protect the rights, property, or safety of Delight Trace, users, third parties, or the public.


Access and Correction of Personal Data

You may request access to or correction of your personal data (name, email, birth date, addresses, contact numbers, etc.) via our online feedback form.

We may request additional information to verify your identity before processing requests. We will use reasonable efforts to respond within 30 days. A reasonable fee may be charged for processing access requests.

We will also send corrected data to relevant parties we disclosed to within the past year, unless not required for legal/business purposes or as agreed otherwise.


Withdrawal of Consent

You may withdraw consent for marketing communications by:

Please allow 30 days for withdrawal to be fully reflected in our systems. During this time, you may still receive communications.

Withdrawal may limit our ability to provide certain products, services, or benefits.


Management of Personal Data

We will take reasonable steps to ensure personal data is accurate, complete, and secure. Security measures include protection against unauthorized access, use, disclosure, alteration, loss, or destruction. However, we are not liable for data breaches beyond our control.

Personal data no longer needed will be securely destroyed or anonymized.

If data is transferred outside Hong Kong, we will comply with applicable laws, including obtaining your consent (unless exempted) and ensuring equivalent protection standards.


Third-Party Data Collection & Google Analytics

Our Website may use cookies set by third-party vendors, including Google Analytics. Third-party advertisers may set cookies to track ad impressions. Such data collection is governed by their privacy policies, beyond our control.

You may disable cookies in your browser, though this may affect Website functionality.

Delight Trace uses Google Analytics features such as remarketing, ad impression reporting, and audience demographics reporting. You can opt out via Google Ads Settings.


Third-Party Websites Disclaimer

We do not guarantee the security of personal data submitted to third-party websites linked to our Website. Use of third-party services is at your own risk and governed by their terms and privacy policies.


Contact Us

For questions or complaints regarding this Policy or your personal data, please contact us via our online form at:
https://delighttrace.com/en/contact-us/


Governing Law

This Policy and your use of the Website shall be governed by the laws of Hong Kong. You agree to the non-exclusive jurisdiction of the courts of Hong Kong.


Updates to this Policy

We reserve the right to amend this Policy at our sole discretion. Updated versions will be published on our Website. Continued use of our Website or Services constitutes acceptance of the revised Policy.


Severability

If any provision of this Policy is found unlawful, invalid, or unenforceable, such provision shall be severed without affecting the validity of the remaining provisions.

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